About

Who We Are?

Jewelry Made for Real Lives, by Real People

At Nova Jewels, we’re not a big corporate machine—we’re a family with three generations of craftsmanship and a vision to change how people see diamonds. Based in Los Angeles, we believe jewelry should be more than just beautiful; it should be meaningful, accessible, and part of your everyday life.

Our journey started with a simple question: Why should diamonds only be for “special occasions”? That’s why we’ve made it our purpose to create jewelry that’s comfortable, affordable, and designed for real people living real lives—like yours.

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What We Stand For

We Keep It Real

No overpriced luxury—just diamonds you can actually afford.

Comfort Comes First

Lightweight designs made to fit your everyday, not just big occasions.

For Everyone, Every Day

Diamonds aren’t reserved for the few—they’re made for you.

We Care

Lab-grown diamonds and sustainable materials because the planet matters

Our Mission

Redefining Diamonds for the New Generation:

We’re here to change how people see diamonds—taking them out of the “luxury-only” category and making them part of your everyday life. Nova Jewels is about freedom, confidence, and celebrating every moment, big or small.

When you choose Nova Jewels, you’re not just buying jewelry. You’re joining a movement to make brilliance effortless, accessible, and meaningful—for everyone.